Luxury isn’t just what you wear. It’s how you live.

I’m Jen Ublasi, founder of JU Luxury Living. I built my business in Chicago, then made the move to South Florida, first Miami and now Palm Beach. Along the way I learned what it really takes to start over in a new market: a new climate, a new lifestyle, and a wardrobe and home that have to keep up.

Today, I help clients make that transition feel effortless, whether that means a closet that fits their new life or a home that tells their story.

Many of my clients live between homes, Palm Beach in the winter, New York or Chicago in the summer, and I make sure their wardrobe and lifestyle move with them, season to season.

My foundation is in fashion. I studied under two celebrity stylists at the School of Style in New York, earning certifications as a custom clothing specialist and media styling expert, and I hold a bachelor’s degree in communication and media. That mix of style and storytelling shapes everything I do. My work has been featured on VH1, The Today Show and Bloomberg.

My work lives in two worlds:

Private Styling

Through my virtual styling services, from a single Lifestyle Edit to ongoing Private Virtual Styling, I help clients build wardrobes that fit their lives, their personalities, and their schedules. My most valuable service is still the same: saving you time.

Lifestyle Matching

Every part of South Florida has its own rhythm, from the energy of Miami to the polish of Palm Beach. Having lived it myself, I help clients find the area and the home that truly fit their lifestyle, from new developments to established neighborhoods. I become their go-to source for anything they need, connecting them with a trusted network of local experts, from top realtors to designers and beyond. And when I connect you with my network, I stay involved through the whole process.

Whether it’s your wardrobe or a waterfront residence, my goal is the same: to make luxury feel personal, effortless, and unmistakably you.

Welcome to JU Luxury Living.